Buy Best Stores

Art Mode

Enjoy your personal art exhibit when you’re not watching TV. Just switch on Art Mode.¹

Anti-Reflection with Matte Display

Enjoy more screen visibility with virtually no light reflection, night or day

Slim-Fit Wall Mount Included

Hang The Frame flush against the wall to look like an actual picture frame²

QLED HD TV with 100% Color Volume

Max out your experience with 100% Color Volume.³

Customizable Bezel* and Modern Frame Design

Complement your style with the Customizable Bezel for The Frame⁴

HDR

Take in an impressive spectrum of colors and fine details, even in the darkest scenes.

Art Store

Bring artwork from world-famous galleries and museums into your living room.⁵

Samsung Collection

Exhibit your own photography, family portraits and other memories. Simply upload and enjoy.

Motion Sensor*

Set up your art to display when you’re in the room, and turn off when you’re not.⁶

Smart TV Powered by Tizen

Stream your heart out and enjoy all you love with Smart TV Powered by Tizen.

¹ Art store fees apply for subscription service.

² A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.

³100% color volume measured to DCI?P3 standard, certified by VDE

⁴ Bezels sold separately. Beveled style is only available for 65" and 55"

⁵ Fees apply to subscription service

⁶ Motion Sensor operates only in Art Mode. Performance may vary depending on the lighting condition.